08Apr

Planning and why it is the key to success

You’re in Business, Congratulations!

Here’s the thing – so are thousands of other companies.

You are pushing a product range or service – so are thousands of other companies.

You have a specific target market – so do thousands of other companies.

What makes you think your target market will notice you over your competitor (or not even your competitor). I’ll re-phrase.

What makes you think that your target market is going to allocate an amount out of their budget to spend with you?

Your likely answer: “Because they need us”

Continue Reading | Leave Comment

28Mar

What is a Call to Action?

We talk about a Call to action; basically it is how you are grabbing the potential client and convincing them to buy from you.

When you write your call to action, add in a feature or two of your service – to ensure that they are aware that they will have a good experience dealing with your company.

Add in contact details and ensure that the desired method of communication (whether it be face to face, telephone, email or web contact) is spelt out.

Continue Reading | Leave Comment

22Mar

Are you currently advertising for a new Marketing team Member?

So you want to hire a full time marketing person? Really?

This information may help you to decide if an employee is the best solution for your business.

Garnish Marketing is a Brisbane based Marketing Consultancy with experience in your industry.

Garnish Marketing has been in operation since 2006, we successfully market small to medium sized businesses across a variety of industries. We offer a range of services encompassing Research, Planning, Campaign Development, the set up of Systems and Marketing Material, all Graphic Design, SEO Services, Lead Generation and Database Building, Continuous Marketing Assistance and Measuring and Reporting.

We also offer a Mentoring Service to companies who have Sales Staff and or Marketing Administrators who need a little guidance or inspiration with the development of new campaigns and how to manage the influx of work an effective campaign generates.

The Role that you need filling quite possibly calls for a number of the skills sets that exist within our team. So we have some food for thought for you.

Instead of “employing” a person to whom you are then deemed responsible for, why not consider “outsourcing” the work to Garnish Marketing?

Need a Full Time Marketing Person - Really???
 
We have done some sums to help you to make your decision. 
 
Wages
Car
super annuation
Desk space (utlities bills) and computer
phone
 
 
Hours in a week 
Hours spent on Lunch
Hours spent in toilet beautifying self
Hours spent on personal Facebook profile
Hours spent trying to look busy (last hour of the day usually)
Actual amount of work you might get out of a Full time employee at a push.
 
27 hours a week
Annual hourly count where they actually work
$82,350 per year
Hourly rate
plus you have to pay them for sick leave, maternity, workplace health and safety insurance and you have to provide a desk, amenities, computer, phone, car etc etc etc….
 
 
Garnish Offer
10 hours a week
You pay for 10 solid hours a week
You get 10 Solid hours a week
You do not pay super, holiday, sick, maternity, insurance
You do not have to give us a desk - we work offsite
We actually care about growing your business because we see it as a way to grow ours. 
We are accountable - as we measure what we do for you and provide reports every month
You do not have to buy us a car or phone - we have those
 
Yearly Investment
 
You will be surprised at how much a professional company can do in 10 hours over a full time Marketing Employee. 
 
We have account managers, graphic designers and Copy writers who all COLLECTIVELY work on your project so you get a team opposed to one person. 
 
We only ask that you trial us for 3 months and give us 2 weeks notice if you want to end the project. 

Continue Reading | Leave Comment

22Feb

Know Your Target Market

Who is your preferred target market?

It’s important to know this because you need to make sure that your marketing is “talking” directly to them.

You should know who your product or service is directed at.

  • Domestic (residential) or Commercial (business to business) market
  • Wholesale or retail market
  • What the average age range of your customers is (if it is important)
  • Where most of your customers live
  • What type of publications they read
  • If they work
  • What they do for fun

Continue Reading | Leave Comment

22Feb

Social Media, Why, Where and How

Setting Up Social Media Profiles

There are a number of different social media avenues available on the Internet these days, we have chosen a few to talk about so you know which does what and how you go about setting up the profiles.

Facebook

Facebook Marketing Solutions helps people to connect on both a personal and business level. Build relationships and get to know people virtually. You can even meet up with the people you meet at events that are posted on Facebook. Facebook is a great way to promote your product or service to a group of people who are interested in you as a person.

It is recommended not to just sell on Facebook - use it as an expression tool, but obviously if it is for business use - express things relevant to business and that do not sell your business or any others in a negative light.

The most basic question is – How do you set up an account on Facebook?

  • How to set up a basic Facebook account

Continue Reading | Leave Comment