Database Creation

Identification of your target market is key to getting your marketing right. You have to know who you are talking to and how to talk to them.

We identify your target markets and build specific databases to meet your exact requirements.

Once we have worked out who you need to talk to - we need to build you a list of these companies so that you can contact each of them to promote your product/service direct to the people that will potentially purchase from you.

We price each database separately because it depends on how many company names you require and the info you need. Contact us for a customised quote.

Lead Generation

There is a world full of potential customers out there - but how do you know which ones will need/want/desire your product/service over others?

Once we have built you a database, there are a couple of things you can do with that list to start to generate warmer leads.

Qualify the cold list - by calling each company to ask who the best person is to talk to about your particular product/service and get their name, postal address, telephone number and email address, plus permission to contact them.

Now its time to send either a letter and brochure by post or an email campaign out to the cold lead. Once you have done this the lead is now considered warmer.

1. Mass market (addressed) - this basically means you would send out a sales letter with a brochure to each individual company and write to a specific person within that organisation i/e Purchasing manager...

2. Mass market - (unaddressed) - this basically means that you would send out unaddressed mail to an area (by postcode) rather than to individual companies by name. You may want to do this if you are targeting a specific area, but do not want to build a database.

If you have posted something out give it 3-4 days and then follow up, if you have emailed give it 2-3 days and then follow up. You will find it remarkably easier the 2nd time round because you have the correct persons name, you have sent information to that company so you are now not hawking as such.

The aim from sending out info is for the company to become interested in yoru product or service, this means you will have to spruik your product in general conversation without sounding like a smarmy sales person or like you are reading from a script. Know your product and love your product because if you camn genuinely get people interested in what you beleive is a great product then you are on your way to making sales.

Once the leads come back in - you will need to count how many you received in relation to how many you sent out, this gives you a ratio of success. Generally direct mail outs only get a 2-3% success rate.

What to do with the leads once they arrive:

• Follow up

• Follow up

• Follow up

The key to good customer service is to be polite and to follow up. No one ever complained about being followed up if they actually want something - but you can bet they would complain if they had said they were interested and then they heard nothing more from you. 

Garnish Marketing provides a complete Lead Generation service, where we will identify, qualify and contact each lead, plus follow up on any interested sales opportunities by letter, email or phone and pass the lead onto you to either finalise the sale or we can do that for you. Contact us for a customised quote.