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Telephone Messages on Hold |
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Customised On-Hold advertising is the most affordable
and efficient targeted marketing tool available today. Every customer contact
is highly pre-qualified because the customer has initiated the contact.
Garnish Marketing can obtain quotes for Telephone Message on Hold campaigns and can also write the scripts, ensuring that you ar putting your best foot forward and are selling your USP, as well as being informative and helpful to the caller.
Just remember...
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It's advertising. It's got impact.
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It's a sales opportunity that no business
can afford to ignore!
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It's no less important than your other
advertising areas.
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It's your image on the line!
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You only get one chance to make a good
first impression!
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Costs spent on your telephone on hold
system are fully tax deductible.
Here are the facts...
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Australian
consumer research reports an estimated;
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70% of
business callers are put on hold.
60% of
business callers that are placed on hold hang-up.
30% of
these callers don't
call back!
88% of
your business callers prefer professionally produced and personalized on hold
messages and will
actually listen to
what your message has to say.
16% of
business callers made
purchases based on
the on hold messages they were listening to.
94% of
the average marketing / advertising budget is spent getting people to call a
business, however only
6% of that budget is
spent on on-hold marketing. They call your because of your campaign, then end
up hanging up if left to silence!
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A
national study published by leading telecommunications associations conclude;
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Callers
with SILENCE-ON-HOLD will abandon their calls in less than one minute,
90% hang-up within
40 seconds.
Callers
with MUSIC-ON-HOLD will stay on the line 30 seconds longer than silence.
Callers
with INFORMATION-ON-HOLD will stay on the line for up to 3 minutes longer
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Even more
telephone on hold facts;
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Office Team Survey "The average executive spends 17 minutes per day on-hold".
CNN Survey "Without
music or messages, 60% of those on-hold will hang up and 30%
won't call back"
Cellular Marketing Magazine - "Over 85% of callers prefer on-hold messages over
silence"
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