Some Businesses may benefit from exposing their business to their chosen target market on air. Local, Statewide and National Radio stations all have ample advertising opportnities. 

Garnish Marketing will research all the radio stations for you, get customised quotes and compare all the rates and stats for you, then provide you with a full report and recommendation of which station would be best to advertise through for your business.  

Click here to see our list of Radio Stations across Australia

Radio advertising is not cheap, but if the correct demographic listen to the station and you have a decent call to action campaign in place it could be the best thing you could do for your business.

Most radio stations will write you a customised advertising plan which helps you to speak to your target market at the best times of day.

Radio stations split their time slots up into Breakfast, Morning, Afternoon, Drive and Evening, BMADE. You will pay a premium for the Breakfast and the Drive slots as this is the time when most people listen to the radio (on their way to work in their cars). However saying that -certain groups of people will listen at other times and that really does depend on the radio station and what they are known forand who your target market is.

We will then book the ads, suggest what  type of copy the radio station produce and manage the production part of the process right through to sign off. 

You should be asking every new customer where they heard about you so you can see if the radio ads work or not. If you do a radio campaign in conjunction with other marketing campaignsm, it may be har to measure if it is working, so a different call to action would be advisable for the radio (so you get a chance to measure it). A call to action might be - "Come in and buy XXXX of our latest products and get XXXX as a bonus offer. Mention the word XXXX to claim your special offer."Offer should have a validity date so you know there is an end to your offer period and then we can help you to tally up the stats to see if the radio campaign has generated the kind of sales you desire.

The radio stations in Brisbane are

• B105fm
• 97.3fm
• Nova 106.9fm
• Triple M
• Triple J
• Family
• 4BC
• 4BH
• ABC