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There is a world full of potential customers out
there - but how do you know which ones will need/want/desire your
product/service over others?
Once we have built you a database, there are a
couple of things you can do with that list to lead generate for you.
- Qualify
the list - by calling each company to ask who the best person is to talk
to about your particular product/service and get their name and email
address, plus permission to contact them.
- Mass
market (addressed) - this basically means you would send out a sales
letter with a brochure to each individual company and write to a specific
person within that organisation i/e Purchasing manager...
- Mass
market - (unaddressed) - this basically means that you would send out
unaddressed mail to an area (by postcode) rather than to individual
companies by name. You may want to do this if you are targeting a specific
area, but do not want to build a database.
Once the leads come back in - you will need to
count how many you received in relation to how many you sent out, this gives
you a ratio of success. Generally direct mail outs only get a 2-3% success
rate.
What to do with the leads once they arrive:
- Follow
up
- Follow
up
- Follow
up
The key
to good customer service is to be polite and to follow up. No one ever
complained about being followed up if they actually want something - but you
can bet they would complain if they had said they were interested and then
Garnish
marketing provide a complete Lead Generation service, where we will identify,
qualify and contact each lead, plus follow up on any interested sales
opportunities.
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