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We are a North Brisbane
based marketing company whose main aim is to assist with the marketing and
sales development of small to medium sized companies.
At Garnish we take the personal approach to
developing a marketing campaign. We believe that every company is different and
that how you market your business needs to tie in with how you run your
business. Not every type of marketing works for every company, a lot of it
comes down to personal choice, budget constraints or internal capacity to carry
out the marketing project.
We take the time to get to know your business,
you and your procedures before we suggest any marketing activities. During the
first FREE consultation we will determine who your target market is, what you
are currently doing to market your business and what you feel is working, as
well as areas you would like to improve. We will ask you to fill in a basic
analysis form before the meeting so we have a better understanding of where you
are at before we meet, this enables us to start having an in depth conversation
from the outset about your marketing activities and how we can actually help. Then we come back to you with a full proposal
of suggestions that we can work with you on to increase your turnover and grow
your client base.
Marketing is not about designing eye-catching
marketing material, in fact that is the job of a graphic designer, this is a
common misconception. It is also not just about advertising, yes advertising
may play a part in your campaign, but it is just one aspect to creating a
Marketing mechanism that works for your particular company. Marketing is
actually about:
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Getting to know your target
market and exploring other potential markets to expand to. (Research)
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Getting to know your competitor
and what they are doing to attract your desired target market. (Research)
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Speaking to your target market in the best way on time
and to budget (Research, analysis , budgeting and copy writing)
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Making sure your product or
service has its own USP and that you are promoting that. This is what sets you
apart from your competitors. (Research and Development of the brand)
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Making sure your brand is
selling what you actually do, that it works and if it needs a lift - to
implement it. (Branding)
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Finding new and innovative ways
to promote your company that sets you apart from your competitors. (Marketing
campaign development and initiation)
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Knowing what outcome you want
from your marketing and measuring what you do to ensure you are achieving those
goals. (measuring your marketing)
Marketing is something you should continually be
thinking about, you need to ensure that you are always putting your best foot
forward and that you know what your competitors are doing. This will ensure
that your business grows, your turnover increases and your client base grows.
Garnish Marketing can assist with creating specific
marketing concepts that suit your business; we help you to plan the process
that works with a realistic budget and then initiate your marketing activities
and implement a measuring process.
"If you always do what you've always done, you'll
always get what you've always got"
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