Aussie Mac Cracker had a new invention, which Garnish Marketing assisted in taking out to market. Aussie Mac Cracker came to us with a prototype product, which Garnish advised and worked with them on to create the finished version, Garnish then branded the item and gave it a life.

Garnish Marketing realised that this product fitted into the novelty and gift market and because of that having a point of sale that differentiated them from their competition was paramount, so Garnish developed an identity for the item, that was when the Aussie Mac Man came to life. Garnish gave the project a story and developed marketing material and branding to suit it. 

Garnish worked on the packaging for 2 different sized boxes, each box has a 35mm sticker on it and an insert card with recipies and maintenance instructions on it. From all of the marketing a website was also developed. www.aussiemaccracker.com.au

Once the product was ready to go Garnish Marketing built a comprehensive database of gift stores, nut wholesalers and theme parks/tourist outlets and contacted the to lead generate until some sales were made. Aussie Mac Cracker now have a number of stockists in place around the country.

Garnish are proud of this project, it's always good to see an idea being turned into a marketable opportunity and pulling it off.