Competitor Research |
Knowing who your competitor is vital to
the success of any marketing campaign. We research your top 5 competitors; we
look at their marketing campaigns, what they do well, what they do badly and
what you can mimic. |
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Target Market Research |
It is important to define your target
market/s (you may have more than one). By defining these groups we are then
able to build campaigns that target these groups specifically. The broad
brush approach just doesn't work. Refine, niche and promote. We will
investigate what the people in these groups do, where they go, what they
read, how they travel and report back to you. |
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Advertising Research |
Knowing where to advertise and what
advertising options you have is important. Some of the advertising you are
doing may not be yielding results and there may be a good reason for this, we
will research the avenues you could take and report back with costs and media
kits for later discussion at the Marketing planning stage. |
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Keyword Research |
Keywords help your website to be found, we
will work out what keywords your competitors use, which ones you should use
and provide you with a report of suggested keywords and key phrases to use in
the web copy and within your Google adwords campaigns. |
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Website
Analysis |
Your competitor’s websites are what is
stopping your website from getting hits, if they are taking the lion share we
need to find out why. We will look at your website and compare it to your top
5 competitors. We look for the functionality of website, ease of navigation,
use of keyword rich copy, use of meta tags and descriptions, call to action,
and ease of how to contact you. |
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Online Directories |
You need to ensure your business is listed
in all of the well respected online directories and in some of the
specialised ones for your industry. We will locate the directories and give
you a report of which ones we feel you should be in and what you need to say
on each one. We will also look at some good and relevant paid directories and
add them to the Marketing Plan for consideration before finalizing the plan
for action. |
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Networking opportunities |
Networking works, we will locate all of
the opportunities that exist near you and send you a list with costs to join
and how often they meet. |
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Tradeshows |
Exhibiting at Trade shows can be
worthwhile of you go to the right ones, that are well organised and you
follow up every single lead afterwards. We will compile a list of tradeshows
worth considering in your marketing campaign. |
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TV |
TV works for some small businesses,
regional TV can be great if done properly. We can develop a list of TV
stations you could appear on and find out the rates to advertise. |
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Radio |
Radio is great for small business, both
community and commercial radio can have a positive impact on your business.
We can compile a list of stations to consider and get some quotes for a
specific campaign and duration. |
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What
your Sales Team need |
Your sales Team will need very specific
items to be able to get the potential client excited. These may include
things like forms, marketing material, spec sheets and samples. We will work
with your sales team and even go out on one sales meeting with them to
identify the areas that need to be improved and how we can make it happen on
a marketing level. |
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Customer Surveys |
Your existing loyal customers buy from you
for a very good reason, its important to know why they keep coming back so we
do not change it and we keep doing it - only better. We will survey your top
10 customers and ask them for their feedback then report back to you with our
recommendations for ongoing sales and marketing support. |
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